Brewing Community: Elora Coffee Roasters and The GrandWay Events Centre

At Elora Coffee Roasters, community is more than just a buzzword—it’s the foundation of everything they do. That’s why their partnership with The GrandWay is such a natural fit. From weddings and corporate events to markets and local fundraisers, this collaboration is grounded in shared values: supporting local, being environmentally conscious, and creating meaningful experiences for guests.

For Paula, founder and head roaster at Elora Coffee Roasters, coffee isn’t just a product—it’s a powerful connector. Her journey began with a deep curiosity and respect for the people behind the beans. She’s passionate about ethical sourcing and is a proud member of the Women in Coffee collective—an international network supporting female-owned farms in an industry traditionally dominated by men. Her relationships with these growers, and their families, have helped shape her perspective as both a business owner and a roaster.

“Working with Women in Coffee has opened my eyes,” Paula says. “It’s taught me to open my mind and create new roasts and blends beyond my imagination.”

The GrandWay Blend, is a coffee designed to reflect GrandWay and the Grand River Agricultural Society’s values: grounded in community, open to all, and deeply rooted in local spirit and agriculture. A perfect roast for those spending the day, morning, afternoon, etc, at The GrandWay. This partnership is important because it follows GRAS’s mission to support local, eco-conscious companies. We’re truly putting our money where our mouth is.

Elora Coffee Roasters is popping up in all kinds of ways: from signature wedding favors with custom logos, to tasting flights for bridal parties. Paula hopes these experiences continue to grow—she’s especially interested in sharing her story through speaking opportunities focused on women in agriculture and entrepreneurship.

While rising costs have impacted many in the industry, Paula has remained committed to supporting Canadian importers and working with local businesses.

“It matters to me that this business [The GrandWay] cares,” she says, “and that it cares about the environment and the local community.”

The Elora Coffee team also partners with other meaningful causes, including Team Addy—a local initiative that raises funds for SickKids. Together, they’ve created a special “Team Addy” roast, with 100% of proceeds going to the cause. Whether it’s at Riverfest, soapbox car races, or their booth at Centre Wellington Co-Work, Paula is always looking for ways to bring coffee and community together.

What’s next? A canned cold brew is on the horizon, and their Coffee Club—offering experimental roasts—is gaining popularity. Elora Coffee Roasters is also on the lookout for more local businesses interested in collaboration.

Next up is the launch of their Holiday Tins for the festive season, you can check them out online in the next couple of weeks online at www.eloracoffeeroasters.com. 

If you’re visiting Elora for the first time, Paula suggests making a day of it: Stop by their satellite space and take a tour of the locally named coffees, then go explore the spots that inspired them!

Great coffee, like a great community, leaves a lasting impression—and Elora Coffee Roasters is brewing both, one cup at a time.

Book your next event at The GrandWay we host a variety of corporate events, meetings, celebrations, retreats, training, and more; or visit Elora Coffee Roasters online to enjoy coffee with all the comforts of home.